Since its formation in 2009 by two friends Brian Henderson and Jason Whipple, Rotiform has quickly risen to be one of the most-searched-for-wheel brands in the world. Its astronomical rise in such a short space of time has meant it now not only dominates the wheel industry, but it's also practically reinvented it. Based in Southern California, Rotiform's in-house design team creates everything from their cost-effective mono-block cast wheels to their pricier custom multi-piece forged offerings, each made with absolute precision and the desired custom finish. From start to finish the Rotiform team handles everything and it shows. Their ability to incorporate high-quality products and media to build a lifestyle that only a few years ago didn't even exist is a testament to what this wheel brand has done and represents for car enthusiasts across the globe.